Luxury & Sustainability: The new gold rush ft. Freitag
Since its creation, Freitag has produced elegant, resistant and high quality products. Moreover, the brand is perceived as an ecological brand, aware of the problem of the fashion’s overconsumption and all its environmental and societal consequences (House of Switzerland, 2020). Indeed, the brand is standing for innovation, creativity, and environmental awareness. It is known for its investments in recycling used materials to create its famous product. Also, the company only works on resources available within 2’500 kilometers of their factory (EWP Team, 2019). From rainwater to recovering half of its heat in recovery plants and using hydro and solar electricity, Freitag has adopted a circular economy since its creation in 1993 (Nyfeler, 2019) For the customers, Freitag is distinguished from any other brand. Indeed, there is no similar brand investing so much in sustainable activities and consumers understand in addition to loving it since the beginning. A menacing cli...