Luxaholic

Since its creation, Freitag has produced elegant, resistant and high quality products. Moreover, the brand is perceived as an ecological brand, aware of the problem of the fashion’s overconsumption and all its environmental and societal consequences (House of Switzerland, 2020).   Indeed, the brand is standing for innovation, creativity, and environmental awareness. It is known for its investments in recycling used materials to create its famous product. Also, the company only works on resources available within 2’500 kilometers of their factory (EWP Team, 2019). From rainwater to recovering half of its heat in recovery plants and using hydro and solar electricity, Freitag has adopted a circular economy since its creation in 1993 (Nyfeler, 2019) For the customers, Freitag is distinguished from any other brand. Indeed, there is no similar brand investing so much in sustainable activities and consumers understand in addition to loving it since the beginning.  A menacing climate of enviro

It wasn't difficult for us to define the topic for this blog. When it comes to employee's brand-building behavior, the grey salesman at Cartier store Geneva spring to our mind. What we were impressed with and shared to each other the most from the Cartier visit ? Beatiful exhibits, well-designed interior, pleasant ambience and most importantly, kind staff. He is definitely a “fan” with his extra-role behavior. We guessed that he has worked for Cartier for many years and we were right; upon asking him, he confessed working for the brand for more than 10 years. We found not only that he knows full well every product and service to explain in detail, but also that he has passion and enjoys his job. He is about more than 50 with grey hair, and he is super friendly, energetic, and enthusiastic and he is able to connect with young people. Although he knows we are students and hardly make a purchase, he is always patient to answer all our questions and voluntarily introduce to us many

Moncler is an Italian luxury clothing brand, mostly known for its skiwear, that was founded in 1952. Standing for uniqueness, authenticity, quality and excellence, said brand also wishes to harbour the spirit of mountains. The firm initiated a collaboration with Interparfums, the french perfume maker, in order to launch a line of fragrances, and said collaboration will last until at least 2026. Moncler Pour Femme and Moncler Pour Homme is their initial line, released in 2021, comprised of one fragrance for men and one for women. In addition to that, they were conceived by Nisrine Grillié, Antoine Maisondieu, Christophe Raynaud and Quentin Bisch, talented perfumers, having created smells reminiscent of the mountainous spirit of the brand, but these perfumes differentiate themselves with their unique packaging. Indeed, the two new fragrances are encapsulated in special flask-shaped bottles, equipped with led displays which can exhibit customized messages through an app and bluetooth conn